Privacy policy
introductory remarks
With the following data protection declaration we would like to inform you which types of your personal data (hereinafter also referred to as "data") we process for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both within the scope of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").
Last updated: 26 September 2019
table of contents
Overview of processing operations
Transmission and disclosure of personal data
Commercial and business services
Modification and updating of the data protection declaration
person in charge
Evangelos Kasimatis/ Yorenda GbR
Bürgermeister-Graf-ring, 29
82538 Geretsried, Germany
E-mail address: gdpr@yorenda.com
Overview of processing operations
The following table summarises the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
Inventory data (for example, names, addresses).
Content data (e.g. text input, photographs, videos).
Contact data (e.g. e-mail, telephone numbers).
Meta/communication data (e.g. device information, IP addresses).
Usage data (e.g. websites visited, interest in content, access times).
Contract data (for example, contract object, validity period, customer category).
Payment data (for example, bank details, invoices, payment history).
Categories of data subjects
Business partners and contractual partners.
Interested parties.
Customers.
Users (e.g. website visitors, users of online services).
Purposes of processing
Registration procedure.
Visit action evaluation.
Office and organisational procedures.
Interest-based and behavioral marketing.
Contact requests and communication.
Conversion measurement (measurement of the effectiveness of marketing measures).
Profiling (creation of user profiles).
Remarketing.
Range measurement (e.g. access statistics, recognition of returning visitors).
Security measures.
Tracking (e.g. interest/behavioural profiling, use of cookies).
Contractual services and service.
Management and answering of inquiries.
Applicable legal bases
In the following we inform you about the legal basis of the Data Protection Ordinance (DSGVO), on the basis of which we process personal data. Please note that in addition to the provisions of the DSGVO, the national data protection regulations in your or our country of residence and domicile may apply.
Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO) - The data subject has given his/her consent to the processing of his/her personal data for one or more specific purposes.
Contract performance and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO) - Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures at the request of the data subject.
Legal obligation (Art. 6 para. 1 sentence 1 lit. c. DSGVO) - The processing is necessary to fulfil a legal obligation to which the controller is subject.
Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO) - Processing is necessary to safeguard the legitimate interests of the data controller or of a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.
National data protection regulations in Germany: In addition to the data protection regulations of the Basic Data Protection Regulation, national regulations apply to data protection in Germany. In particular, this includes the Act on Protection against Misuse of Personal Data in Data Processing (Bundesdatenschutzgesetz - BDSG). In particular, the BDSG contains special provisions on the right of information, the right of deletion, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, execution or termination of employment relationships as well as the consent of employees. Furthermore, data protection laws of the individual federal states may be applied.
safety precautions
We shall take appropriate technical and organisational measures in accordance with the statutory requirements, taking into account the state of the art, the implementation costs and the nature, extent, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.
Measures shall include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to, and access to, input, disclosure, securing and separation of data. In addition, we have established procedures to ensure the exercise of data subject rights, the deletion of data and responses to data breaches. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
Transmission and disclosure of personal data
As part of our processing of personal data, it may happen that the data is transferred to other offices, companies, legally independent organisational units or persons or that it is disclosed to them. Recipients of this data may include, for example, payment institutions within the framework of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases we observe the legal requirements and in particular conclude corresponding contracts or agreements with the recipients of your data which serve to protect your data.
Transferring Data within the Organization: We may transfer or provide access to personal information to other locations within our organization. Insofar as this disclosure is made for administrative purposes, the disclosure of data is based on our legitimate business and economic interests or is made if it is necessary to fulfill our contractual obligations or if the consent of the data subjects or a legal permission is present.
Use of cookies
Cookies" are small files that are stored on the user's devices. Cookies can be used to store different data. The information can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed.
As a rule, cookies are also used if a user's interests or behaviour (e.g. viewing certain content, use of functions, etc.) are stored on individual web pages in a user profile. Such profiles are used, for example, to display content to users that corresponds to their potential interests. This procedure is also referred to as "tracking", i.e. tracking the potential interests of users. The term "cookies" also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also referred to as "user IDs").
If we use cookies or tracking technologies, we will inform you separately in our privacy policy.
Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the aid of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.
Revocation and objection (opt-out): Irrespective of whether processing is based on consent or legal permission, you have the option at any time to revoke a consent given or to object to the processing of your data using cookie technologies (collectively referred to as "opt-out").
You can initially explain your objection using your browser settings, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online service).
An objection to the use of cookies for online marketing purposes can be raised through a variety of services, in particular in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ or generally on http://optout.aboutads.info
Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected persons: Users (e.g. website visitors, users of online services).
Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
Commercial and business services
We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships as well as associated measures and within the framework of communication with the contractual partners (or pre-contractual), e.g. in order to answer inquiries.
We process this data in order to fulfil our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with this data and the entrepreneurial organisation. Within the framework of the applicable law, we only pass on the data of the contractual partners to third parties insofar as this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or is carried out with the consent of the contractual partners (e.g. to involved telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the framework of this data protection declaration.
Which data are necessary for the aforementioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in on-line forms, by special marking (e.g. colors) and/or symbols (e.g. asterisks or the like), or personally.
We delete the data after expiry of statutory warranty and comparable obligations, i.e., in principle after expiry of 4 years, unless the data are stored in a customer account, e.g., as long as they must be kept for legal reasons of archiving (e.g. for tax purposes usually 10 years). Data disclosed to us by the contractual partner within the framework of an order shall be deleted in accordance with the specifications of the order, in principle after the end of the order.
If we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.
Customer account: Contracting parties can create an account within our online offer (e.g. customer or user account, in short "customer account"). If the registration of a customer account is required, the contractual partners will be informed of this as well as of the information required for registration. The customer accounts are not public and cannot be indexed by search engines. In the course of registration as well as subsequent registrations and uses of the customer account, we store the IP addresses of the customers along with the access times in order to be able to prove registration and prevent any misuse of the customer account.
If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to retention, which is required for legal reasons. It is the responsibility of the customer to secure their data upon termination of the customer account.
Offer of software and platform services: We process the data of our users, registered and any test users (hereinafter uniformly referred to as "users") in order to be able to provide them with our contractual services and on the basis of legitimate interests to ensure the security of our offer and to be able to develop it further. The required details are identified as such within the framework of the conclusion of the order, order or comparable contract and include the details required for the provision of services and invoicing as well as contact information in order to be able to hold any consultations.
Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected persons: Interested parties, business and contractual partners, customers.
Purposes of processing: contractual services, contact requests and communication, office and organisational procedures, management and response to requests, security measures.
Legal basis: Contract performance and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), legal obligation (Art. 6 para. 1 sentence 1 lit. c. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
payment service provider
Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the persons concerned efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively "payment service providers").
The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient details. The information is required to complete the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account- or credit card-related information, but only information with confirmation or negative information about the payment. The data may be transmitted by payment service providers to credit reference agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard, we refer to the General Terms and Conditions and the data protection information of the payment service providers.
Payment transactions are subject to the terms and conditions and data protection notices of the respective payment service providers, which can be accessed within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of revocation, information and other rights affected.
Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected persons: Customers, interested parties.
Purposes of processing: Contractual services and service.
Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
Services and service providers used:
PayPal: payment services and solutions (e.g. PayPal, PayPal Plus, Braintree); service providers: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de; Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Registration and Login
Users can create a user account. During the registration process, users are provided with the required mandatory information and processed for the purpose of providing the user account on the basis of contractual fulfilment of obligations. The data processed includes in particular the login information (name, password and an e-mail address). The data entered during registration will be used for the purposes of using the user account and its purpose.
Users may be informed by e-mail of transactions relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted with regard to the user account, subject to a statutory retention obligation. It is the responsibility of the users to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.
When using our registration and login functions as well as the user account, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in a protection against misuse and other unauthorized use. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.
Two-factor authentication: Two-factor authentication provides an additional layer of security for your user account and ensures that only you can access your account, even if someone else knows your password.
For this purpose, in addition to your password, you must also perform another authentication procedure (e.g. enter a code sent to a mobile device). We will inform you about the procedure used by us.
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), meta/communication data (e.g. device information, IP addresses).
Affected persons: Users (e.g. website visitors, users of online services).
Purposes of processing: contractual services and service, security measures, management and response to inquiries.
Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f DSGVO).
Single sign-on logon
Single Sign-On" or "Single Sign-On-Registration or "-Authentication" are procedures that allow users to log in to a provider of Single Sign-On procedures (e.g. a social network) with the help of a user account, including our online services. Single Sign-On Authentication requires that users are registered with the respective Single Sign-On provider and enter the required access data in the online form provided for this purpose, or are already registered with the Single Sign-On provider and confirm the Single Sign-On registration via a button.
Authentication takes place directly with the respective single sign-on provider. Within the scope of such authentication, we receive a user ID with the information that the user is logged in with the respective single sign-on provider under this user ID and an ID that cannot be used for other purposes (so-called "user handle"). Whether additional data is transmitted to us depends solely on the single sign-on procedure used, on the data releases selected as part of authentication and also on which data users have released in the privacy or other settings of the user account with the single sign-on provider. Depending on the single sign-on provider and the user's choice, there can be different data, usually the e-mail address and the user name. The password entered by the single sign-on provider as part of the single sign-on procedure is neither visible to us nor is it stored by us.
Users are requested to note that their data stored with us can be automatically compared with their user account with the single sign-on provider, but this is not always possible or actual. If, for example, the e-mail addresses of users change, they must change these manually in their user account with us.
We can use the Single Sign-On registration, if agreed with the users, in the context of or before the fulfilment of the contract, if the users were asked for it, in the context of a consent process and use it otherwise on the basis of the legitimate interests on our part and the interests of the users in an effective and secure registration system.
Should users decide that they no longer wish to use their user account with the Single Sign-On provider for the Single Sign-On procedure, they must terminate this connection within their user account with the Single Sign-On provider. If users wish to delete their data with us, they must cancel their registration with us.
Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).
Affected persons: Users (e.g. website visitors, users of online services).
Purposes of processing: Contractual services and service, registration procedures.
Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f DSGVO).
Services and service providers used:
Facebook Single Sign-On: authentication service; service providers: https://www.facebook.com, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAACtatus=Active; Opt-Out: //www.facebook.com/settings?tab=ads; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAACtatus=Active; Privacy Policy: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAACtatus=Active; Privacy Policy: https://www.facebook.com/settings?tab=ads; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Policy: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAACtatus=Active; Privacy Policy: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAACtatus=Active; Privacy Policy: https://www.facebook.com/settings?tab=ads; Privacy Policy: https://www.facebook.com/settings?tab=ads; Privacy Policy: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAACtatus=Active; Privacy Policy: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAACtatus=Active; Privacy Policy: https://www.facebook.com/settings?tab=ads; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Policy: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAACtatus=Active; Privacy Policy: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAACtatus=Active; Privacy Policy: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAACtatus=Active; Opt-Out: https://www.facebook.com/settings?tab=ads.
Google Single-Sign-On: authentication service; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.google.de; Privacy Statement: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAItatus=Active; Opt-Out: Settings for the display of advertisements: https://adssettings.google.com/authenticated.
online marketing
We process personal data for the purposes of online marketing, which includes in particular the presentation of advertising and other content (collectively referred to as "Content") based on the potential interests of users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which the user information relevant for the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data, these can also be processed.
The IP addresses of the users are also stored. However, we use IP masking methods (i.e. pseudonymisation by shortening the IP address) to protect users. In general, within the framework of the online marketing procedure, no plain data of the users (such as e-mail addresses or names) is stored, but pseudonyms. This means that we as well as the providers of online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later be generally used on other websites that use the same online marketing process, read out and analyzed for content display purposes as well as supplemented with other data and stored on the server of the online marketing process provider.
Exceptionally, plain data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing procedures we use and the network links the profiles of the users in the aforementioned information. We kindly ask you to note that users can make additional agreements with the providers, e.g. by consenting within the scope of registration.
As a matter of principle, we only gain access to summarised information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e. to the conclusion of a contract with us, for example. The conversion measurement is used alone to analyze the success of our marketing measures.
Information on legal bases: If we ask the users for their consent to the use of third party providers, the legal basis of the processing of data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Affected persons: Users (e.g. website visitors, users of online services), interested parties.
Purposes of processing: tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, evaluation of visitation campaigns, interest-based and behavioural marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), measurement of reach (e.g. access statistics, recognition of returning visitors).
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
Opt-out: We refer you to the data protection information of the respective providers and the opt-out options provided by the providers. If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary for each area: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: http://optout.aboutads.info.
Services and service providers used:
Google Analytics: online marketing and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Statement: https://policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAItatus=Active; Opt-Out: Opt-Out-Plugin: http://tools.google.com/dlpage/gaoptout?hl=de; Settings for the Display of Advertisements: //adssettings.google.com/authenticated.
Deletion of data
The data processed by us will be deleted in accordance with the statutory provisions as soon as their consent permitted for processing is revoked or other permissions lapse (e.g. if the purpose of processing this data has lapsed or it is not necessary for the purpose).
If the data are not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
Further information on the deletion of personal data can also be found in the individual data protection notices of this data protection declaration.
Modification and updating of the data protection declaration
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
Rights of data subjects
Under the DSGVO, they are entitled to various rights as affected parties, which result in particular from Articles 15 to 18 and 21 of the DS Block Exemption Regulation:
Right of objection: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you on the basis of Art. 6 para. 1 lit. e or f DSGVO; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct advertising, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling to the extent that it is connected with such direct advertising.
Right of withdrawal for consents: You have the right to revoke your consent at any time.
Right of access: You have the right to obtain confirmation as to whether the data in question will be processed and to obtain access to such data, as well as further information and a copy of the data in accordance with the provisions of the law.
Right of rectification: You have the right, in accordance with the law, to request the completion of data concerning you or the rectification of incorrect data concerning you.
Right to deletion and limitation of processing: You have the right, in accordance with the statutory provisions, to demand that data concerning you be deleted immediately or, alternatively, to demand a limitation of data processing in accordance with the statutory provisions.
Right to data transfer: You have the right to receive data concerning you which you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements, or to demand that it be transferred to another responsible party.
Complaint to the supervisory authority: You also have the right, in accordance with the statutory provisions, to complain to a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place where the alleged infringement was committed, if you are of the opinion that the processing of your personal data is in breach of the DSGVO.
definitions of terms
This section provides an overview of the terms used in this privacy statement. Many of the terms are taken from the law and defined above all in Art. 4 DSGVO. The legal definitions are binding. The following explanations, on the other hand, are intended above all for the sake of understanding. The terms are sorted alphabetically.
Conversion Tracking: The term "Conversion Tracking" refers to a process by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website. For example, we can track whether the ads we placed on other websites were successful).
IP masking: IP masking is a method by which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing.
Interest-based and behavioral marketing: Interest-based and/or behavioral marketing is the term used when potential interests of users in ads and other content are determined as precisely as possible. This is done on the basis of information on their previous behaviour (e.g. visiting certain websites and staying on them, purchasing behaviour or interaction with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
Conversion measurement: Conversion measurement is a method by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website. For example, we can track whether the ads we placed on other websites were successful.
Personal data: "personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, online identifier (e.g. a cookie) or to one or more specific characteristics which express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person, is regarded as identifiable.
Profiling: "Profiling" means any automated processing of personal data consisting of the use of such personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (including, depending on the type of profiling, information relating to age, gender, location and movement data, interaction with websites and their content, shopping behaviour, social interactions with other people) (e.g. interest in certain content or products, click behaviour on a website or location). Cookies and web beacons are frequently used for profiling purposes.
Range measurement: Range measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and may include the behaviour or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can recognize, for example, at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. For purposes of range analysis, pseudonymous cookies and web beacons are frequently used in order to recognise returning visitors and thus obtain more precise analyses of the use of an online offer.
Remarketing: Remarketing or retargeting is the term used, for example, to indicate for advertising purposes which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
Tracking: The term "tracking" is used when the behaviour of users can be traced across several online offers. As a rule, with regard to the online offers used, behavioural and interest information is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.
Data controller: a "data controller" is a natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
Processing: "processing" means any operation or set of operations which is carried out with or without the aid of automated processes and which is related to personal data. The term reaches far and covers practically every handling of data, be it collection, evaluation, storage, transmission or deletion.
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